After a hugely successful 2021 together, Talon, the reigning Arena of Valor World Cup champions and ROV Pro League champions, and KFC, Thailand’s leading restaurant, will be elevating its partnership to the next level with KFC becoming Talon’s Naming Right’s partner for its Arena of Valor (ROV) team in Thailand.
Beyond the naming rights, the partnership will continue to see the KFC brand feature on the front of Talon’s playing jersey and continue to deliver best-in-class content together. Additionally, the two brands will be launching a range of co-branded streetwear collection in the near future.
Sean Zhang, CEO of Talon Esports, said: “2021 was a great foundational year for our partnership with KFC, and we couldn’t be more excited that we can now take our partnership to the next level with a brand that is loved by millions in Thailand and around the world.
The partnership so far has seen an amazing response by the Thai gaming community last year – from the players receiving a ‘Colonel makeover’ to our KFC-themed grudge matches. Our job now is to go bigger and bolder to bring even more finger-licking joy to our fans, beginning with our soon-to-be-released streetwear collection.”
About KFC: KFC is a leading quick service restaurant in Thailand with head quarter in America. KFC has provided food service operation for more than 36 years in Thailand with great tasting fried chicken and high quality standard through more than 900 outlets and delivery service cover 74 provinces through call center 1150, website and application.
About Talon Esports: Talon is a leading esports, culture and lifestyle platform in Asia, with headquarters in Hong Kong. Regional offices are located in Thailand, Taiwan, the Philippines and South Korea. Talon was established in 2017 and operates seven professional esports teams in five markets and has accolades of over 30 tournament wins. Talon operates its own creative studio to run the industry-best esports marketing, content creation, and activities for Talon and its partners. For more information visit talon.gg.